Dan Woodruff in the media

Our founder, Dan Woodruff has been a regular contributor for more than 15 years to the UK’s top financial publications and often provides comment on financial planning matters for local TV and radio. He has recently appeared on ITV Anglia, and BBC Essex radio. In the past he held the role of resident financial expert on the BBC Radio Essex breakfast show. He is also the author of the Financial Planning book: The 7 Figures Plan.

He now contributes regularly to the BBC Essex weekend radio progamme, as a featured expert on the Sadie Nine show (“Sadie Sorts It” feature). Dan takes caller questions and inputs on a range of financial planning and personal finance matters during an hour-long segment.

Recent media appearances for Dan Woodruff

Media	Date	Description	Link
BBC Essex Sadie Nine show	3rd May 2026	Dan Woodruff featured on the “Sadie Sorts it” segment (from 2h, 13m, 39s). Discussions included savings strategies, inheritance tax, income tax, retirement income from flexi-access drawdown, state pension.	Sadie Nine – 03/05/2026 – BBC Sounds
BBC Essex Sadie Nine show	1st February 2026	Dan Woodruff featured on the “Sadie Sorts it” segment. Discussions included savings strategies, recent Budget updates, investment ideas, how to plan personal finances.	No longer available
BBC Essex Sadie Nine show	30th November 2025	Dan Woodruff featured on the “Sadie Sorts it” segment. Discussions included the recent Budget with tax-saving and financial planning discussions	No longer available

For Journalists:

Dan Woodruff is available to comment on general personal finance, retirement planning, investment planning, business owner finances, and estate planning.

Contact: advice@woodruff-fp.co.uk

About Dan Woodruff

Dan is a Fellow of the Chartered Institute for Securities and Investment (CISI), through which he holds the Certified Financial Planner and Chartered Wealth Manager qualifications. He also holds a Diploma in Financial Planning from the Chartered Insurance Institute (CII). These are qualifications that put him in the top 5% of UK financial advisers. He originally trained to be a solicitor, and holds legal qualifications from Cardiff University and Nottingham Trent University.He is also the author of the Financial Planning book: The 7 Figures Plan. Dan is a keen tennis player, and he was until recently the Captain of a tennis team, which plays in the Colchester doubles league (and was promoted as league winners in 2023 and 2025). He enjoys amateur astronomy together with his daughter, and they are members of the North Essex Astronomical Society as well as Cambridge Astronomical Association. Dan has regular involvement in the local community via roles in Colchester Round Table, and now Colchester 41 Club where he holds the position of Secretary.

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Author name: Dan Woodruff FCSI CFP

Certified Financial Planner & Chartered Wealth Manager at Woodruff Financial Planning

Dan Woodruff is a Fellow of the Chartered Institute of Securities and Investment (CISI) and winner of the David Norton Award from the CISI. He is a Certified Financial Planner and Chartered Wealth Manager. He is the author of the financial planning book, the 7 Figures Plan. He is a regular contributor to financial contributions and appears on BBC Essex to discuss money matters. He founded Woodruff Financial Planning to provide independent, specialist advice to business owners and high income professionals in Essex and beyond. See his profile page.