Financial Planning for Business Owners
Extract more from your hard work with less stress and less tax. As a business owner you are probably frustrated by high tax bills, cash trapped in the company, and uncertainty over what your business is really worth or when you can safely step away. Specialist financial planning helps you turn today’s profits into long‑term security, designing a realistic exit date, and creating a clear plan so you can maintain your lifestyle, protect your family, and eventually leave the business on your terms.

Tired of high tax, complexity, with no clear plan?
Financial planning for Business Owners helps you to gain clarity over your future. You know where you are going, and where blind spots could cause problems.
Too busy to get started?
Focus your attention, and business assets for the maximum impact and long-term security. You will cut out the noisy distractions to truly understand what is important to get results.
Yearning to escape the cycle of growing your business but not personal assets?
Take disciplined action towards your financial freedom. We handle the reminders, paperwork, checking everything so you can make straightforward decisions.
What is financial planning for business owners?
Specialist financial planning for business owners – you have built a successful business that delivers strong income, but most of your wealth and future security are still tied up in the company. Your business could be the key asset that funds the lifestyle you want, if you plan how and when to extract value on your terms. Now is the time to clarify how much is enough, set a realistic exit date, and use specialist advice for business owners to turn today’s success into long‑term financial freedom.
- Are you certain you can afford to exit your business if you choose to retire?
- Do you want your business owner pension to keep up to 51% more of your profits instead of losing them in tax?
- Do you have true clarity on how to turn years of hard work into the lifestyle and future you really want?
- Would you like your business to pay for insurance and cut the tax cost by up to 64%?
- Are you confident you are making smarter investment decisions that are based on evidence, to maximise surplus business profits?
Business owners we work with
We work with owners of established, profitable small businesses where the company already generates strong income and has a realistic sale value. Typically our clients hold surplus cash in the business and face choices about whether to extract more profit, reinvest for growth, or prepare for an eventual sale or succession. You may run the business as a couple, within a family, or alongside long‑standing professional partners, but share the same goal of turning your hard‑won success into long‑term financial security.
“I was happy with the service I received. The process was educational and interesting and I learned a lot about how to improve my financial security. I am a busy professional and do not always have the time to put my full focus into important considerations with my money. There were many areas where small improvements could be made to make my finances more secure or efficient, but the most important aspect was to set up a strategic plan for the future. I have now taken positive steps to improve my position and feel I am on track towards retirement when I am ready.”
Richard Pearman, Company Director
CONFIDENCE TO EXIT YOUR BUSINESS
Your business has been central to your life for years, so deciding when and how to step back is one of the biggest choices you will ever make. Whether you plan to sell, hand over control, or keep a stake and draw income, the financial consequences are significant and often irreversible. Our financial planning for business owners models multiple retirement and exit scenarios, so you know exactly how much is enough to maintain your chosen lifestyle with confidence, whatever path you decide to take.
FINANCIAL PLANNING FOR BUSINESS OWNERS
Remove the uncertainty from your financial life
YOUR BUSINESS
Running your business never really slows down. You are constantly fighting fires managing profit, cash flow, tax, extracting money safely, assets, and staff issues and you know that one bad decision could undo years of work.
YOUR LIFESTYLE
Right now your business still dictates too much of your time, energy, and headspace. You worry that without a clear financial plan you will keep working longer than you want and miss the chance to use your wealth properly for family, property, and the future.
HOW MUCH IS ENOUGH?
You may have a headline valuation for your business, but you do not know if it is enough to walk away without risking your lifestyle. Until your financial plan tests different sale and retirement scenarios, every decision about selling, stepping back, or carrying on feels like an expensive guess.
TRUSTED ADVISER
Making these calls on your own is risky, especially when friends, family, and even some advisers do not fully understand life as a business owner. You need a specialist who challenges your assumptions, gives you clear numbers, and helps you avoid costly mistakes over when and how to exit.
SIMPLER ADMINISTRATION
Because you are busy running the business, important personal finance tasks slip down the list, which increases the chance of missed opportunities and avoidable tax. You need someone to build and run a simple system that takes the hassle away, keeps everything up to date, and prompts you before problems arise.
SMARTER INVESTMENT DECISIONS
A lot of your money sits in low‑yield accounts or ad‑hoc investments, leaving you exposed if something happens to the business. You need a disciplined investment approach that moves wealth out of the company, reduces risk, and works hard in the background so you are not forced to rely on the business forever.
PEACE OF MIND INCLUDED
We will manage your investments using a disciplined, evidence‑based approach, so your wealth works harder without demanding your time and attention. Our goal is to grow and protect your assets in line with your plan, so you can rely on them to deliver the retirement income you want, while regulated experts with a strong long‑term track record look after the detail.
FINANCIAL PLANNING FOR BUSINESS OWNERS – KEY CONCEPTS
⇓ Click on any image to find out more
Welcome to our Prosper service.
Our goal is to help you achieve your full potential using our award winning financial planning and wealth management services.
We believe that everybody deserves to live a secure and fulfilled life and this belief is what our Prosper service was built around.
The service focuses on three main areas…
CLARITY
Our Prosper service is designed to help you gain complete clarity over your present and future financial positions. We use our planning software to show how different scenarios will affect your long-term security.
FOCUS
By developing a comprehensive Financial Plan, we enable you to take control of your finances and focus on getting you to your goals as quickly as possible.
FREEDOM
With a Financial Plan in place, you can sit back and relax, safe in the knowledge that your money is being looked after by regulated experts with a track record for growth and a genuine dedication to customer care.
See what our Business Owner clients have to say…
WELL-BALANCED, CLEAR COMMUNICATION
“We are very happy with the service we received from Woodruff Financial Planning; Dan’s in-depth questions got to the root of what was important to us. The process and the different scenarios he took us through made us see what options were available and what was achievable. The resulting Financial Plan showed clearly what position we would be in at retirement.
We couldn’t think of anything else they could have done to make the process any easier. With well-balanced, clear communication we would definitely recommend Woodruff Financial Planning to ease you into retirement with confidence.”
Kevin & Sharon Gaughan, Halstead, Essex
“I interviewed 3 other firms before choosing you. You were more open in the initial discussion and I had a better feeling about your organisation than the others.”
“You so clearly value your clients with a reassuring flow of communication backed up by very robust and well-considered advice."
"You are professional but also supportive on a personal level."
"You are very approachable, knowledgeable and friendly. You are always responsive to any questions."
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of our clients say our advice is easy to understand
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of our clients say they trust us to look after their best interests
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of our clients say we are responsive to their questions
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of our clients say we care about their needs
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of our clients would recommend us to a friend
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of our clients say they get value from our service
Selling a business case study video
OUR PROCESS
Designed with you in mind.


The discovery meeting allows us to find out about you and also helps you to decide if you want to work with us. We ask a series of questions to understand what’s important to you, and what your primary goals are for the future. We use visualisations to explain the Financial Planning process so you can evaluate how it could benefit you. We send you a Service Proposal to explore the issues from this meeting and explain how our service will work for you.
In the fact find meeting we gather the data we need to understand your finances. We conduct a comprehensive data analysis of your income, expenses, assets, and liabilities, so we can examine current and future spending patterns. We need comprehensive details to fully evaluate your position so we can plan for your future. We help you to make sense of your money and fill in any gaps in your data. We will follow up with further queries to your product providers.
Your financial plan examines your current finances, based on reasonable assumptions about the future. We assess possible gaps in your planning you might not consider, so you can be in a more secure position. We compare the current position with different scenarios, so you will immediately see the benefits of any improvements we have recommended. This is a highly collaborative and interactive stage and puts you at the centre of your financial decisions.
Your financial plan will give you a series of recommendations to improve your financial security, and also work towards a better lifestyle. With a clear financial plan in place to achieve your goals, we can implement an investment management portfolio or arrange any appropriate financial products to meet any needs we identify. We'll do the administration so you can sit back and relax as we work hard to help you achieve the life of your dreams.
REVIEWING YOUR PLAN
You will receive regular contact from us with investment valuations every 3 months (although you also get access to our portal for daily valuations if you prefer). You will be offered at least one annual meeting to review your Financial Plan and investment portfolio, making the necessary adjustments for your current circumstances so that you remain on track to achieve your goals. We'll also update you with tax data, and make sure you use tax allowances as early as possible for maximum benefit.
Frustrated at paying so much tax?
Fed of of mediocre investments?
Want to understand the value your business could bring?
Business owners: This free Mini Guide gives you valuable insight into the issues facing people like you - decisions over your business, tax, family, retirement, investment, estate planning and administration.

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Got a Question? Call 01206 919101
Financial planning for business owners – your questions answered
What is financial planning for business owners?
Financial planning for business owners focuses on you, not just your company. It starts by showing you where you really stand today and where your finances are heading if you keep running the business as you are, wind down, or sell. We then model different scenarios so you can see how to extract profits, build assets outside the company, and plan an exit that gives you financial freedom rather than a drop in lifestyle. Read about our Prosper service for business owners.
How do I set up a financial plan for a small business?
You do not need a financial plan for the business; you need a financial plan for the business owner. Your company is simply the engine that should fund your own security and freedom. A proper plan starts with why you went into business in the first place and then sets out how your business will pay for your lifestyle now and your future, instead of becoming an expensive job you cannot afford to leave.
How do I do my own planning?
You can do some of the groundwork yourself, but there is a danger you miss obvious gaps or costly tax mistakes. A basic DIY plan might include tightening your budget, holding emergency cash, putting the right protection in place, extracting profits tax‑efficiently, building pensions, and planning for future tax. Our book, The 7 Figures Plan, gives you a step‑by‑step framework, but you should recognise the limits of going it alone once the numbers, taxes, and choices become significant.
Why is financial planning important for business owners?
Most business owners started to create more money, control, and freedom for their family, yet many end up with all their wealth and risk tied up in the business. Without a plan, you can easily neglect your own future security, delay big decisions such as selling or retiring, and overlook simple steps that would protect your family if something goes wrong. Financial planning lets you stress‑test emergencies, compare different future paths, and make sure nothing important is missed on the way to financial freedom, whether you keep the business or pass it on.
Why are pensions important for business owners?
Relying on “my business is my pension” is risky, because your company is only worth what someone else is actually willing to pay, when you want to sell. Employer pension contributions are often the most tax‑efficient way to get money out of your company, saving up to 26.5% in corporation tax and avoiding high rates of dividend or income tax, which can reach 39.35% and 45%. Used properly, pensions allow you to extract profits now, keep around 51% more in your retirement pot than taking dividends, and gradually reduce your dependence on the business.
Can my business pay for life cover?
As a business owner you do not have to fund all your protection personally from taxed income. Specialist business protection arrangements allow your company to pay for life cover and income protection, often creating tax‑deductible costs for the business. Compared with taking profits, paying tax, and then buying personal cover, this can save between roughly 55% and 64% in tax, while still providing the cover your family and business need if something happens to you.
What are the risks for business owners?
If you die early or are too ill to work, your business profits can suffer or stop completely, and your family may not have the income they expect. Without the right protection and legal documents, your family, co‑owners, and staff could be left in a difficult position, trying to keep the business alive or forced to sell at the wrong time. Financial planning helps you put in place tax‑efficient business owner insurance and key‑person cover so the company and your family have money to cope if the worst happens.
Why should business owners plan their exit?
You probably do not want to work forever, but many owners carry on because they are not sure they can afford to stop. A business owner financial plan answers a critical question: “How much does my business need to be worth so I can sell or step back and never run out of money?” By testing different sale prices, tax outcomes, and investment returns, you can decide whether to sell, when to sell, or whether to pass the business on, knowing you are not gambling your lifestyle. You can also plan to use Business Relief and other strategies to reduce inheritance tax on the value you create.
How should a business owner income be structured?
Unlike employees, you can choose how and when to take income, but that flexibility can create big tax bills if you get it wrong. For a limited company, there is a broadly accepted order of profit extraction: a modest salary to qualify for state pension, dividends up to the higher‑rate threshold, and then a choice between more dividends or company pension contributions. Financial planning tests how much income you really need and shows you how to extract profits in a way that keeps tax as low as legally possible while still funding your lifestyle and long‑term goals.
What practical documents does a business owner need?
Optimistic business owners often overlook essential paperwork until it is too late. A comprehensive plan checks that you have up‑to‑date wills and Lasting Powers of Attorney for your personal affairs, so someone you trust can act if you cannot. On the business side, you may need similar documents and shareholder or partnership agreements so the company can continue if a key director is incapacitated or dies, plus insurance to give remaining owners the money to buy out a deceased owner’s share.
What tax planning should a business owner consider?
You already face a long list of taxes: corporation tax, VAT, National Insurance, business rates, pension duties, dividend and income tax. Most owners sit down with their accountant once a year to look at year‑end numbers, but that often focuses on the business rather than your personal position. True financial planning for business owners looks at how to legally pay the least overall tax, by changing how you extract profits, use pensions and allowances, structure investments, and plan ahead for inheritance tax, so more of your profit ends up benefiting you and your family.
What is a good financial plan for a business owner?
A good plan is built around your personal goals and security, with the business treated as one of your assets, not the whole story. It aims to ensure you have enough capital and future income in your own name to stop work one day if you choose, regardless of whether you sell the business or not. That means focusing on profit extraction, pensions, investments, protection, and tax, rather than trying to grow your business itself – growth planning belongs with coaches, accountants, or other specialists.
Is a financial planner worth it for a business owner?
Financial Advice usually becomes valuable once your business reliably generates surplus cash beyond your own drawings. At that point, every decision about whether to reinvest, pay dividends, fund pensions, or leave money in the company has long‑term tax and security consequences. In many cases, we can demonstrate tax savings of over 50% by using employer pension contributions instead of additional dividends, and we frequently uncover serious gaps in protection and planning that could expose your family if the unexpected happens.
Is it a good idea to hire a financial planner?
If you are a business owner, having a clear plan is rarely a luxury; it is what stops your future depending on guesswork. Financial planning for business owners helps you maximise opportunities created by your company and cover the very specific risks you face, which are different from those of an employee. With a plan in place, you can see the path you are on, use your business to power your long‑term prosperity, and avoid leaving important issues such as exit, pensions, and inheritance tax to chance.
Should a business owner put all their money with one financial planner?
Splitting your affairs between multiple planners can feel safer, but it usually creates more work and more risk. You are busy; dealing with two advisers means duplicate meetings, duplicate questions, and potentially conflicting strategies, while no one has the full picture. Separate advisers may unintentionally create tax problems or missed opportunities because each only sees part of the plan, so one experienced planner with a complete overview is normally more efficient and effective.
Should business owners have a budget?
Yes. Many owners treat the business like a cash machine, taking money out when they need it and assuming the business will keep up. That works until trading dips or costs rise, at which point both business and personal finances can come under pressure at the same time. A budget helps you control personal spending, hold the right level of reserves in your own name, and still enjoy life now, while preparing properly for the future rather than relying on last‑minute withdrawals from the business.
What is the role of a financial planner in your business?
Our role is to advise you as the owner, not to run or coach your business. Financial planning focuses on your personal goals, risks, and wealth, but in the process we will inevitably challenge how you think about the business because it is such a big part of your picture. If you need help growing or restructuring the company itself, that sits alongside financial planning and is usually handled by accountants, corporate finance specialists, or business coaches.
Do you co-ordinate with my other advisers?
Yes. In fact, effective financial planning for business owners almost always requires close co‑ordination with your other professional advisers.
We are used to working alongside your accountant, solicitor, and tax adviser so that everyone is operating from the same set of numbers and assumptions.
This helps to avoid conflicting advice, duplicated effort, and unintended tax consequences that can arise when each adviser only sees part of the picture.
With your permission, we will share relevant information, agree roles, and, where appropriate, take the lead in pulling the advice together so your decisions form one joined‑up plan for you and your business.
How often will I speak to my financial planner?
For most business owners, you will have at least one meeting a year for a full strategic review (financial planning and investment management), with additional contact whenever something significant changes.
Your annual review is where we update your financial plan, check progress towards your goals, revisit your exit and retirement scenarios, and adjust for tax or legislative changes.
In between, you can contact us whenever you face a major decision – such as changing your drawings, investing excess cash, buying or selling assets, or considering an exit – and we will schedule further calls or meetings as needed.
Our aim is to be available when decisions arise, not just at a fixed review date, so you are not left making big choices about your business or personal finances on your own.
We also offer regular check in from your adviser, based around key points like quarterly investment valuations, tax year planning, and liaising with your accountant for tax returns.
Read what our clients think of our service...
See what sets us apart from other independent financial advisers...
A DIFFERENT APPROACH
We focus on so much more than just your financial planning. We aim to help you reach your full potential, achieve your goals and help you live the life of your dreams.
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